December 31, 2022

2022 Reflection

We are coming to the end of another year, and what a year it has been. There has been so much change for us both personally and in the business this year, so I thought it would be fitting to share a little recap. Do you take time to reflect on the year past? I’ve sometimes found it really helpful to use The Year Compass. Give it a try if you are looking for something to help guide you through this change of season.


We got the keys to our fantastic new studio space in December 2021, and got busy laying new wood flooring, setting up storage and shelves and building our fantastic standing packing desk. This first month of being in the studio was a whirlwind. It also became our biggest month of growth for the Calligraphy Box. Check out some of our studio set up videos on our highlights reel on Instagram.


Much change happened personally for us this month as Mo left his full-time job and travelled to Zambia for ten weeks to be with family. I also built our beautiful internal wooden wall in the studio to hide all of our messy storage!


Jaden and Lauren were busy in the studio packing up Calligraphy Boxes while I wrapped up the remaining rescheduled wedding invitation designs that were postponed during covid. This was such a crazy month.


Mo came back from Zambia and joined The Calligraphy Box full time. We were in desperate need of some more help extra help and it was brilliant to have him join our small team at the studio. Quill was especially happy getting to spend his days at the studio with all of us. We also did our first envelope exchange with Calligraphy Box subscribers all around the world!


We had a month of focusing on our processes and improving our business policies and practices. This is often not the most exciting, but essential for making sure that we create a welcoming and positive environment for our staff.


Mo and I took a jump across the pond and went to Sub Summit – a subscription box conference in Florida. It was a fantastic few days of learning and connecting with other businesses. We then took a couple of wonderful weeks off in Italy (though I was beginning to understand what morning sickness was!)


July was a slower month for us, taking a pause and making plans for The Calligraphy Box.


Jaden left us to explore new adventures in California, we have all missed her in the studio! Especially Quill! We also hit our target of sending out our 10,000th Calligraphy Box!


I finished the book! For about 18 months I had been working on writing a 13,000 word book in calligraphy for a client. I am still waiting to see the final result professional bound and completed.


We launched a new sequence to The Calligraphy Box which has improved the experience for our new beginners. This means that new subscribers will be taken through a sequence of six core boxes that will launch them into calligraphy. These include the best fundamental techniques, instruction and inspiration. The topics cover stroke movement and confidence, Copperplate lowercase letters and capitals, precision and consistency and connections and spacing. 


We welcomed Laura to the Calligraphy Box team, and announced to the world that we are expecting our first baby in 2023 – a boy!


December was a month of prepping for maternity leave. I was focused on making sure that our small team are confident to run everything while I take a couple of months off. I also spent time recording video lessons for our 2023 boxes so that everything will continue.

Looking back at what I have written above, it seems like such a crazy year. So much has changed and grown for our business. I can say from the bottom of my heart that I am so grateful to you for joining us on this journey. I give God thanks for everything that has happened and am so excited to become a mum in 2023. My heart is very full after taking a week off over Christmas and my tummy is growing large! Not just because of the Christmas pudding!

I think my biggest take away from 2022 as I pause and reflect is the importance of family and friendships, health and time together. I hope you have had a blessed time over the holidays and that you have a Happy New Year as you say goodbye to 2022 and welcome in a new season of adventure.


  1. Ann Duncan says:

    I am so glad I have joined this group, Jenni it’s such a great set up. I look forward to my box and lesson, it’s like a wee present every month. All the very best for baby coming, exciting times!!!

  2. Wyn says:

    This is the first time I realised your family is going to 4 ( that’s including Quill ) many congratulations, enjoy your maternity leave and we look forward to hear news of baby .
    Happy new year to all at Calligraphy Box

  3. Janice Gregory-Waters says:

    I only joined 2 months ago and haven’t had time yet to sit and do much with the boxes that have arrived.
    This is something I’ve wanted to learn for a long, long time, so coming across the calligraphy box was meant to be.

  4. Laura says:

    So lovely to hear about your business growth over the year! So glad to be a part of the Calligraphy Box!

  5. Lesley Fenton says:

    HAPPY NEW YEAR 2023 to you ALL …
    I have enjoyed reading your achievements for 2022 in times when things have been very difficult for so many. I knew when you initially set up your business Jenni that you would be successful as you are not one to be defeated.
    I am overjoyed to know that Baby is due soon, when your family will be complete.
    Finally I want to wish you continued success and look forward to reading your News update next year …
    My Best Wishes allways Lesley 🥂🍾💞

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